Privacy Policy

Last updated: April 2026

FirstLineHQ (“we,” “our,” or “us”) operates firstlinehq.com. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your data.

Information We Collect

When you place an order or create an account, we collect your name, email address, shipping address, billing address, phone number, and payment information. Payment data is processed securely through Stripe and PayPal, we do not store your full credit card details on our servers.

We also automatically collect certain technical data when you visit the site, including your IP address, browser type, pages viewed, and time spent on pages. This is collected via Google Analytics.

How We Use Your Information

  • To process and fulfill your orders
  • To send order confirmations and shipping updates
  • To respond to customer service requests
  • To send marketing emails if you have opted in (you can unsubscribe at any time)
  • To improve our website and product offerings
  • To comply with legal obligations

Sharing Your Information

We share your information only as necessary to fulfill your order. This includes sharing your shipping address with Rothco for order fulfillment and with shipping carriers for delivery. We do not sell your personal information to third parties.

Cookies

We use cookies to maintain your shopping cart session, remember preferences, and collect analytics data. You can control cookie settings through your browser. Disabling cookies may affect certain site functionality including checkout.

Data Retention

We retain your order information for as long as necessary to fulfill our legal and business obligations. You may request deletion of your account data at any time by contacting info@firstlinehq.com.

Your Rights

Depending on your location, you may have rights to access, correct, or delete the personal data we hold about you. To exercise any of these rights, contact us at info@firstlinehq.com.

Third-Party Services

Our site uses the following third-party services that may collect data independently under their own privacy policies: Stripe (payments), PayPal (payments), Google Analytics (site analytics), Google Tag Manager (tag management).

Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact

Privacy-related questions: info@firstlinehq.com